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Are you one of those who wish to get started with Facebook Ads but are not sure how to? Don’t worry, you have come to the right place.

When it comes to growing your company, Facebook ads can be one of the important assets to invest in. However, with the rising competition in this platform, these ads could be proven costlier than their worth.

Facebook ads conversion can be an integral part of your social media strategy, and thus, must be planned wisely. But what are ad conversions? With the new algorithm of Facebook, one of the most important metrics to track a business’s growth is its conversion rate. This rate refers to the point when a browser converts into a buyer. A good conversion rate is the best measure of success on this social networking site.

Conversions are not just related to purchases but consist of actions as well. Every important action taken by the browser impacts its overall conversion rate.

Here are eight proven tips to increase the Facebook Ad Conversion for your business –

1. Install the Facebook Pixel on Your Site –

Facebook Pixel is a small tracking code that is added to your website. It follows how people interact with your site and lets Facebook know who your target audience is. So the first thing that you need to do is add this small snippet of code to your website. By doing so, you would know exactly who your target audience is and can take action on the valuable data collected by Facebook Pixel.

2. Reach your competitors through FB ad library –

One of the best ways of knowing what works for your audience and what not is to spy on the ads created by your competitors through the Facebook library and observe their growth rate.

To get started, all you need to do is create a list of a few competitors and search for their ads in the library. Carefully look at their ads, the format they have been using, the different versions they have been following to get an idea of what is working for them. Note your observations and use this newly acquired knowledge in your website’s as conversions.

3. Understand Your Audience & Ad’s Objective –

The success of your business depends on the understanding of the business’s audience. This includes the behavioural signals or the demographic data of the people who are your potential customers. Your ads must be targeted to these customers who desire your product in some way. To know that, you can understand your customer’s engagement patterns, indulge in open-ended questions with them asking what drove them towards your brand. Use this information in redefining your ad’s objectives and making it reach a larger, yet targeted (effective) audience.

4. Remarketing & Lookalike Audience –

Let us first understand what these two terms, remarketing and lookalike audience refer to. Remarketing your audience is simply re-engaging with the people who have visited your website. By tracking these visitors, you can remind them of your business again via mails or targeted ads to keep your website fresh in their heads. This will not only help in gaining customers but will also keep your cost-per-acquisition low.

A lookalike audience is the people who have never engaged with your ads but have similar behavioural traits as your customer base. They search for the same things and look for similar solutions. By targeting these lookalike customers, you can simply provide your ads to people who are more likely to purchase from your audience.

5. Choose The Right Facebook Ad Format –

Your ad defines your brand to potential customers. When you start with Facebook ads, you will discover the many different ad formats that Facebook provides. From photo ads to messenger ads, the number of options before you can be a little overwhelming. Therefore, it becomes very important to select the right Facebook Ad format that engages and tempts your audience to visit your website.

For making the perfect decision, you need to study the consumption pattern of audiences on Facebook. Be an audience yourself and see what kind of ads are working for you. Make note of your observations and select the best possible ad format that aligns with your objectives.

6. Create eye-catching visuals –

Your ads are the first impression of your website in the eyes of your audience. It takes 2.6 seconds for the eyes of people to see what attracts them. Thus, to increase the engagement of your ads, you need to be creative to make your ads more attractive.

Images, if used correctly, can be a great tool to attract your audience. This will require you to be simple, to not overcrowd your ads with a lot of texts. If you have certain texts to put, consider putting them in Facebook’s designated text area. Choose the right size of graphics, GIFs, or images that go with your ad campaign. Most importantly, avoid complicating your ads. Keep them simple and straightforward.

7. Create an attractive landing page –

Marketers often ignore the fact that a landing page requires just as much attention as an ad does. After all, if a person clicks on the ad and reaches a landing page – the attractiveness of this page will form the next step in the customer’s mind.

A landing page is a page of your website where your potential customers land after clicking on your ad. Thus, the landing page must be relevant to your ads. For that, you need to create a landing page that is focused on your brand, simple and clear for your audience to understand. The call-to-action space of your landing page must be in constructing color to grab the attention of your customers and must guide them to take an action.

8. A/B Test Everything –

A/B testing refers to changing just one detail of your ad to make a copy. By changing just one element from your ad, you can have multiple formats and make them run to see which one works better for your business. Also known as the ‘Split test’, Facebook allows you to change anything from image to CTA button on your advertisement.

There are multiple ways of doing so. You can either create an A/B test directly from Facebook’s Experiment Tool or you can go to the Facebook ads Manager table, select the desired ad, click more, and finally select A/B test.

For more information on how to increase your Facebook ad conversions and create a Facebook marketing strategy. Get in touch with our experts today.


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